What is SEO?

SEO stands for Search Engine Optimization which can loosely be translated as the science of ranking high on any search engine such as Google without any payment or say organically. SEO is the process of optimizing & aligning online content with the most searched trends on the search engine so that it shows it as a top result for searches of any keyword/s. SEO is the work required to be done to make Google include your post as one of the top results whenever someone searches for the information (based on keywords) specified by you. If your blog post, article, or product is not displayed on the first page of Google search results, it is equivalent to not having any ranking at all. In order to understand how to rank on the first page of the search engine results, you first need to know how search works.

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What is SEO made up of?

To understand meaning of SEO, let us break down the meaning & look at the parts individually:

Quality of Traffic: It would be of no use to you if you generate heavy traffic from Google but the audience is not suitable for your company’s requirements. Google should know whether you are a seller of Apple iPhones or of Apples - the fruit.

Quantity of Traffic: Once you achieve 100% suitable targeted audience from SERP - Search Engine Results Pages, more traffic is better.

Organic Results: You can generate traffic initially through paid advertisements but over a longer period of time, only organic results can help you go big for which you do not have to pay.

Let us explore further these six steps for successful SEO:

Creating accessibility so search engines can understand your website - No matter what you do, your results will never get displayed if search engine cannot find you. So Rule # 1: always be visible to the search engine. Let us see how a search engine finds any. Crawling: The search engine explores content on the internet & identifies the code/content for each URL it finds. Indexing: It then organizes & stores the content found in the crawling process. It creates an index for the page which is displayed as a result of relevant queries. Ranking: The search engine then assigns the content pieces that will best answer a searcher's query, in order by most relevant to least relevant for the final search display. Ensure all the right procedures are set at each of these points to ensure search engine visibility.

Developing Compelling Content to Answer Searcher’s Query - Be smart while answering questions of consumers, seek places where your potential customers/ audience might be, provide solutions to their problems & try to showcase how your products & services can resolve all their troubles. Search all possible queries & address them by providing most genuine & helpful feedback.

Optimizing Keywords to Attract Searchers & Engines -Keyword Research is a powerful method which can help you answer questions like: What are people looking/searching for? How many people are searching/reaching out for it? How do they want that information? Research more on keywords your customers are using to get to their desired results & align your website content towards/with those keywords. Use optimized & most searched keywords in all the elements of your online presence & realize the true potential of online marketing.

Delivering Great User Experience including Fast Website & Marvelous UI -When a customer lands on your website, it takes too long to load & finally when your webpage opens, the graphics & CTA’s are quite slow, do you think your audience will trust an outdated brand or company? No, even from SEO point of view, Google keeps updating its algorithm to fetch data from websites & if your website is not updated, you might not get the desired results or rankings.

Content Worth Sharing that Earn Links & Citations -Content is supreme & would remain the critical component over decades. Captivating & compelling content have multiple benefits like helping you rank higher if you answer the queries & questions of the audience, informative & quality content increases the retention time, helps in creating more back links, gives more information to the search engine & much more. So for better search engine optimization on websites require more ‘keyword focused’ quality content.

Title, URL & Description for Better CTR in Rankings -You have made substantial progress in creating an excellent website & data admired by both your audience & search engine, however you need to further expand for increased website visibility to the web crawlers. Remember point no.1? Web crawlers use links to access your site. However, these characteristics alone do not mean it will rank. In order to out-rank competition you must create strong links, URL’s & CTA’s for your website/s. This could be practiced by partnering with strong competitors & using their links to your benefit, assembling your image, supporting & answering your audience for overall increased credibility. Google has endorsed the point that links & high-quality content are most significant positioning components for SEO.

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